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Tag: attention economy

Manage Focus vs Time

We are in an attention economy. Endless things are fighting for your attention. Phones are dinging, inboxes are constantly filling, and there’s a billboard or commercial everywhere you look. There’s even a career called “influencer”, whose main skill is grabbing and holding your attention. That is a tough skill to master and cultivate.

What my head feels like with everything that must be done.

That’s the issue I have with technology. We’re too connected and attached; everybody is available via text message. Overbearing parents track their child’s location in REAL TIME with cell phones in 3rd grade. I know. I just picked up a “smartphone” for my daughter, but I’m trying to make it a dumb phone by removing all apps and social media that might steal her focus. There’s a saying, “May you live in interesting times…” Well, it’s TOO interesting. There’s too much going on, too much news, and too much spam. That’s why this quote got to me: “Don’t manage your time, manage your focus.” That is critical. If you don’t manage your focus, someone or something else will.

If you are not planning your day or structuring it meaningfully, then you will be subject to whatever way the pop-up-driven wind blows. You have to focus on the intention for each day and the following day, week, month, and year. Amazing things happen with intention, not magic. There’s a plan to do something great, write that book, run that race, achieve something great that you sat down and thought about for a minute. Otherwise, text messages and nonsense will fill your time, and then fill your life.

It’s hard to get away from the distraction of all the tech.

That’s part of where racing and running made a difference in my life. If you’re doing it right, your workout will disconnect you from all that. Getting a pop-up while running, biking, or lifting is much harder. The intention to work out removes you from distractions. That’s what I love about it. It’s the intention to travel to the trail, gym, or park, AND be present in that moment. Sit with discomfort and do something HARD that I enjoy as I age. You will say, “Well I just have too many other commitments that get in my way”. Are they, or are you just not managing your focus? That’s what I tell myself: do I not have the time, or do I not have focus? Ask yourself that next time you’re overwhelmed. This quote says it best: “There is nothing so useless as doing efficiently that which should not be done at all.”

Focus on health if you feel like crap, otherwise, everything else will be difficult. Focus on family. If your closest relationships are toxic, it will cause stress and unhappiness. Finally, focus on work. It will always be there, and we must pay the bills. You will not die with zero, but you could die with a lot of regret for what you didn’t do. I regret focusing on too much stuff that should never have been done in the first place.

Thanks for reading!